High volume of spam complaints for Super Bowl iPad offer

Share with your network!
Cloudmark is seeing a high volume of spam complaints for messages which are using the Super Bowl to convince people to open the mail and click on the links. The messages have subjects such as "Celebrate the superbowl with a brand new iPad 2" and "How Would You Like A New iPad 2-free?"  The messages actually have nothing to do with the Super Bowl.  Here's an example of one of the messages:

iPad spam

Clicking on the links takes you to a website that will try to get you to sign up for a mix of various offers that are likely to cost you money in the long run.  You'll also have to agree to get more email from a variety of "marketing partners" and to convince one of your friends to do the same. To be fair, when you get to the website, they do tell you that in order to be eligible for your "free" iPad, you will need to go through all these conditions:

Program Requirements

But that's a lot of conditions that have to be meet.  Also note that it states "Your information will be shared with our marketing partners", but it doesn't mention who those partners are.  So you could be signing up for a lot of email from many different companies that you may or may not care about.  You also need to convince one of your friends to sign up and give their permission  to be sent  these emails.  Here's one section from the Terms & Conditions that outlines what will occur if another unique household, that you have referred, doesn't complete the program requirements.:
"J. If at the end of the 60-day period you have successfully completed the required number of reward offers but you have not referred (1) unique household(s) that also completed the program requirements, you will not be eligible to receive the reward. However, as a consolation for participating, you may automatically receive a check for a minimum amount of $25 or a $25 (minimum amount) gift card to the merchant of our choice."- Terms and Conditions, I. ELIGIBILITY - J.
  The Terms and Conditions also state that there is no way to cancel an account once you create it:
"C. Expiration/Cancellation of Account (1.) Your account will expire 60 days from the date you register on this website. Upon expiration, you will no longer be eligible to receive the reward. (2.) There is no way to cancel an account. If you no longer wish to remain a part of this website, you should refrain from accessing your account." - Terms and Conditions, II. REGISTRATION - C.  
Lastly, when you try to leave the page, you get a "Confirm Navigation" window just to make sure you really want to leave:
Confirm Navigation