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So far, it is apparent that the growth of mobile usage and individual’s reliance on their mobile device has been rapidly increasing over the years. Companies are excited about this growth since it opens up unlimited possibilities for mobile marketing and advertising. But what happens to those opportunities when mobile users start to receive spam on their mobile device and begin to doubt its security?
We’ve known that mobile spam is a global problem. It’s a problem for mobile operator networks, a problem for subscribers’ user experience, and definitely a problem for companies who are attempting to sell mobile services, such as banking, financial transactions, advertising and marketing.
Cloudmark commissioned a survey with Harris Interactive to gauge how secure mobile users believed their device to be, and what, if anything, were these concerns about security preventing them from doing. Mobile marketers, advertisers and operators should know - spammers have the potential to ruin it all for everyone.
www.cloudmark.com/mobilesurvey