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This webinar discusses how Application-to-person (A2P) SMS has increasingly become a key method for organizations to communicate with their customers. This has been driven by the ubiquity of mobile phones and the universality of SMS. Unfortunately, this has also lead to a massive growth in messages being sent through illegitimate routes that bypass the operators’ billing systems. This is commonly referred to as grey routes carrying grey traffic, and is a tactic commonly used by third-party aggregators to boost their own profitability. The result is lost revenue for mobile operators who often do not have visibility and control of messages on their network.