SMS and MMS messaging services generate substantial revenue for today’s mobile operators, while new applications such as RCS are emerging. As subscribers become increasingly dependent on their mobile phones for everything from communications and business productivity to financial transactions, they have become valuable targets for attackers. Escalating messaging abuse affects the entire mobile ecosystem, resulting in significant loss and of revenue, operational problems, and customer churn.
Spam, scams, phishing, and malware transmitted via mobile messaging infrastructure erode subscriber trust, increasing operating costs and devaluing brand loyalty. Cloudmark Security Platform automatically scans all SMS and MMS messaging traffic to protect your subscribers against all malicious messaging content. Utilizing proprietary technologies, Cloudmark stops abusive traffic before it can impact you customers and increase operating costs. Subscribers enjoy a secure mobile experience, improving loyalty to your brand and uptake of additional services.
The universal reach of SMS coupled with the growth of mobile messaging-centric marketing is driving strong growth for A2P (Application to Person) messaging. This channel of revenue is being threatened by bulk senders and message aggregators who exploit inappropriate bulk sending agreements or use foreign operators without interconnect contracts. These grey routes can allow third-party messaging entities to send messages through an operator’s network without proper payment. Subscribers will receive the messages but the operators may not receive a mobile termination fee.
Cloudmark incorporates advanced on-net/off-net threat detection technologies to stop A2P revenue leakage and restore messaging profits. Most anti-spoofing, flooding and faking solutions use protocol level controls to counteract signaling fraud between mobile networks, but Cloudmark goes beyond these techniques to catch mobile attacks that may be entering your network via other illegitimate means. Cloudmark’s solution extends beyond standard mobile messaging firewall filtering, automatically detecting advanced techniques such tethered handset or simbox bulk messaging campaigns, in which many pre-paid SIM cards are leveraged to thwart blacklisting and content controls.
PC-based and mobile-based botnets are sending large amounts of SMTP spam to Internet destinations through mobile broadband networks. These spam campaigns can result in the blacklisting of some or all of an affected mobile network’s outbound IP address space.
Cloudmark Security Platform supports IP-transparent filtering of all outbound SMTP traffic with industry leading content filtering capabilities. Unlike simple SMTP proxy solutions, Cloudmark Security Platform enables full policy control over the SMTP conversation via its advanced policy engine. Infected devices are detected and quarantined before they can impact service for other broadband subscribers. In addition, RADIUS resolution capability enables reputation tracking of infected sending devices (Smartphones, PCs, laptops, tablets, etc.), regardless of the currently assigned IP address.
Many operators support Email to SMS and Email to MMS gateway systems which open up mobile subscribers to reception of email abuse traffic via their mobile devices. Mobile network operators can ensure that subscribers have the fastest and most accurate protection against all types of mobile messaging abuse by deploying the industry’s most capable anti-abuse gateway and content filtering solution, Cloudmark Security Platform, before the SMTP to Mobile gateway layer.
Enterprise mobile subscribers receive SMS and MMS messages that contain spam, malware and malicious content. This unwanted traffic degrades subscriber perceived quality of service and increases operating costs. In addition to anti-abuse protection, enterprises have evolved to expect services, such as message archiving of all mobile messaging activity in order to comply with government or industry rules and regulations. Cloudmark Security Platform automatically scans all SMS and MMS messaging traffic to protect enterprise subscribers against all types of unwanted spam and malicious messages. In addition, Cloudmark provides customized messaging security services for enterprises and corporations, including a variety of value-added services that protect corporate subscribers, prevent data leakage and enable regulatory compliance.
Cloudmark is clearly one of the leading vendors in the emerging SMS/MMS security gateway spaceJeff Wilson, Principal Analyst at Infonetics
Learn how messaging abuse impacts mobile network operators and how Cloudmark can help.
Cloudmark CTO Neil Cook discusses the trends in messaging abuse over the last 12 months including the recent spike in fraud and phishing attacks and how the OTT market is now coming under attack.